Galaxy S25 Series Price Reveal: What to Expect and How Samsung Could Compete with Apple

The highly anticipated Samsung Galaxy S25 series is set to launch on January 22, 2025. This year, Samsung is expected to introduce four new models: the Galaxy S25, Galaxy S25 Plus, the flagship Galaxy S25 Ultra, and a new variant—rumored to be the Galaxy S25 Slim. As we approach the launch, we have a clearer idea of the prices these phones are likely to retail at, based on a European listing referenced in several reports. Let’s dive into the expected pricing and what we think about it.

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Samsung Galaxy S25 Series Pricing: What to Expect

Starting with the flagship model, the Samsung Galaxy S25 Ultra is expected to be priced around €1,557, which roughly translates to ₹1,38,000 in India. The top-tier 1TB variant may retail for €1,948, approximately ₹1,72,000. Given that last year’s Galaxy S24 Ultra launched at ₹1,30,000, this price range seems quite reasonable. Samsung has consistently priced its premium models in a similar range, so this wouldn’t be surprising.

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Moreover, Samsung often bundles attractive offers with its flagships, such as discounts on wearables like smartwatches and earbuds. These incentives typically help bring the effective price down at launch, which is an appealing factor for customers. Samsung’s pricing strategy seems to focus on providing value alongside the premium pricing of its devices.

As for the Galaxy S25 and S25 Plus, the base Galaxy S25 could be priced around €971 (approximately ₹85,000), while the Galaxy S25 Plus might cost around €1,246 (about ₹1,10,000). In India, these prices might be slightly lower. For context, the Galaxy S24 Plus was priced at ₹99,999, while the base model of the Galaxy S24 launched at ₹79,999.

What We Think About the S25 Series Pricing

Samsung is entering a highly competitive market, with Apple lowering prices for its iPhones in recent years. For example, the iPhone 16 Pro launched at ₹1,19,900 and has since been available for under ₹1,10,000 during sales. This shift could be concerning for Samsung, especially in the Indian market, where Apple’s brand appeal is strong.

Given the growing competition, we believe Samsung might be cautious with its pricing in India. The company may opt not to increase prices drastically, as doing so could allow Apple to capture a larger share of the premium smartphone market. Samsung has a significant stake in this segment, and with Apple’s aggressive pricing, it’s likely that Samsung will strategically price the Galaxy S25 series to maintain its competitiveness in India.

In conclusion, while Samsung’s new devices are expected to come with premium price tags, we think the company will offer value through bundled deals and incentives. It will be interesting to see how Samsung balances pricing and competition with Apple in the coming months.